What It Means To ‘Live United’

By MARY BETH MAASSEN
Executive Director
United Way of Northern New Mexico

Community Impact, collective impact, formal collaboration … this is the language of the new United Way. And United Way of Northern New Mexico has enthusiastically embraced these concepts as we move forward to help end the difficult and complex social and health issues that plague our region.

Community impact can be a hard concept to wrap your mind around as it differs greatly from United Way's traditional approach. I recently heard a story that does a great job of illustrating community impact:

(Read the story here)