This interactive workshop helps nonprofit staff strengthen their visual storytelling and photography skills—no fancy equipment or prior experience needed. Led by photographer and educator Jane Bernard, the session focuses on storytelling strategies and smartphone photography techniques that are simple, practical, and easy to implement. Each workshop is custom tailored to your organization’s unique mission, audience, and day-to-day work to ensure relevance and impact. Course Topics Include:

• Storytelling Essentials: Learn the building blocks of effective, heart-centered stories that connect with donors, board members, and your community.

• Smartphone Photography: Capture more compelling, mission-driven photos using the camera you already have in your pocket.

• Photographing Children: Tips for photographing kids in a respectful, engaging way—without needing a signed release.

• Lighting Tips: Learn how to confidently and creatively use natural and artificial light to instantly improve your images. Discover easy tricks for working with sunlight, lamps, and overhead lights—anyone can do it.

• Story Integration: Incorporate storytelling into your daily workflow so it becomes second nature, not an extra task.

Benefits:

• Tangible skills your team can apply immediately.

• Greater clarity in communicating your mission to donors, volunteers, and the community.

• Simple tools and techniques that spark creativity and are easy to implement— even with a small staff wearing many hats.

This one-on-one strategy session is designed to help your nonprofit clarify its message and create a practical roadmap for visual storytelling that works. Whether you’re just getting started or looking to sharpen your existing efforts, this is a collaborative and custom-tailored experience built around your team’s goals, capacity, and audience. We’ll work together to develop a storytelling strategy that fits your organization— including how to identify and capture the right kinds of photos, shape meaningful stories, and get the most out of your communications efforts. What We Will Cover (based on your needs):

• Clarifying your core message and visual voice • Identifying key stories and moments to photograph

• Creating a simple shot list you can use right away

• Social media and outreach strategies

• Email campaigns that connect emotionally

• Message refinement for funders, partners, and community What You’ll Walk Away With:

• Clearer messaging and a stronger storytelling focus

• A plan for creating and using visual assets with intention

• More confidence in showing the impact of your work Includes one 2-hour strategy session + a follow-up Zoom call.

Powerful photography helps people feel the impact of your work. This package combines professional photography with intentional storytelling to help your nonprofit connect with funders, inspire your community, and showcase your mission in action. Each session is custom-tailored to reflect who you are and what you do. Together, we’ll identify the moments that matter—then document them with honesty, warmth, and heart. You’ll walk away with a collection of high-quality, ready-to-use images that tell the story of your organization and the people you serve. What’s Included:

• A planning session to clarify your goals and key stories • Two hour professional photography session at your location

• A curated set of fully edited, high-resolution images

Jane Bernard is a professional photographer and educator who has spent over a decade coaching nonprofits and artists in visual storytelling. She helps organizations clarify and elevate their narratives using simple, practical tools that lead to authentic images, strong storytelling assets, and more effective outreach.

In 2011, Ms. Bernard played a key role in launching the International Folk Art Market’s Mentor to Market program. This transformative initiative has provided business training, skill-building, and marketing workshops to over 930 folk artists from more than 40 countries, supporting them in developing sustainable livelihoods.

Ms. Bernard is an award-winning documentary, editorial, and commercial photographer whose work has been published worldwide. A former member of the prestigious Black Star Editorial Agency in New York City, she also has served as a staff photographer for the Albuquerque Journal and the Santa Fe Reporter.

Established in 2001, Jane Bernard Photography’s commercial client list includes Toyota, Showtime, the Oxygen Network, Mary Kay Cosmetics, and Inspire Brands. Nonprofit clients include Big Brothers Big Sisters, The LANL Foundation, The Austrian Relief Committee, The Trust for Public Land, Espanola Humane, Communities in Schools, Los Alamos Community Foundation, Assistance Dogs of the West, Solace Sexual Assault Services, United Way Northern New Mexico, Las Cumbres Community Services, Animal Protection New Mexico, Pajarito Environmental Education Center, Communities in Schools, Los Alamos YMCA, Chama Valley Arts, Santo Domingo Pueblo, and Kandahar Treasures.